Talent constitutes the core of our core competencies – Our consultants are, by and large, internationally well educated elite, and they are, of course, experienced experts, either from China or overseas. We are pretty sure that only such a professional team of high quality can guarantee a better range of services for clients.
IBC-Joint Group Research & Consultancy is structured as below:
Within the company, we’ve also introduced knowledge-based partnership scheme. Our project managers and senior consultants have been actively taking part in market research, business and management consulting, and cross-cultural exchanges for various industries.
In addition, our business partners pervade Europe, America, Australia and Asia. While we do highlight the crucial role of CSR – Corporate Social Responsibility, we expect to create the great legends with our clients.
Dr. Jane ZHANG Managing Director/Chief Consultant
PhD in East Asian Studies, Bristol; MSc in International Business Management, Nottingham; BABA (1st-class honours)
Other Roles: Secretary-General, CCPN-Global, London; Secretary-General, IAHSA-China, Hong Kong; Board Adviser,Care Expo; Special Adviser, SHSIA/SRCIC,Shanghai.
Research& Publications: Marketing Planning, Cross-cultural Management, and Chinese Management; Specialised in International Business Negotiation and modern service industries, esp. Healthcare(including medi-care, aged-care,and pharma), Hospitality and Education.
Dr Tian Xiaohong Special Adviser/Chief Consultant
Other Roles: Deputy Secretary-General, SRCIC / Shanghai Consulting Industry Association / Shanghai Modern Service Industry Development & Research Foundation; Secretary-General, Top 100 Listing Corporations & Top 100 Listing Cities Forum / Shanghai Music Institute Foundation/ Shanghai Culture Foundation Qiuyu Education Funds; Professorship at Fudan University / Shanghai Finance & Economic University
Research& Consultancies: SOEs (State-Owned Enterprises) and POEs (Private-Owned Enterprises) operation and management; Specialised in modern service industries, esp. finance, logistics, culture, digital,conference and expo.
Creative works: the musical comedy Changhe, the radio show Master Hongyi, the documentary Tianxin Yueyuan, and the film Beat by Heart.
Mr Drayton Bird Special Adviser/Chief Consultant
Other Roles: Founder, the European Academy of Direct and Interactive Marketing; Fellow, the Royal Society of Arts;Honorary Fellow, the Institute of Direct Marketing; founding member, the Super brands Council
Drayton is a British marketing guru and public speaker. With two partners he set up what became Britain’s largest direct marketing agency, which he later sold to Ogilvy and Mather where he became vice chairman and world wide creative director of what is now Ogilvy One, and was elected to the Ogilvy Group board. He has worked with advertising agencies including Y & R, JWT, FCB and Leo Burnett. Drayton has been given lifetime achievement awards by the Caples Organisation in New York & Early to Rise in Florida; and was one of the first three people named to the Hall of Fame of the Direct Marketing Association of India.
Research & Publications: Commonsense Direct and Digital Marketing (out in 17 languages, has been the UK’s best seller on the subject every year since 1982); 4 other marketing books,including How to write a sales letter that sells (now in its 3rd edition), and well over 1,000 columns for publications around the world; Specialised in Creative Advertising, Direct Marketing, and Copy Writing.
Professor Zoe YING Deputy GM/Chief Consultant
MSc in Project Management, Zhejiang University; Registered Real Estate Appraiser,
Other Roles: Associate Professor; Advisory role at many well-known real estate developers
Research& Publications: Real Estate Marketing and Planning, Real Estate Planning and Marketing, Real Estate Valuation, and Elderly Care Study in Zhejiang province and Yangtze River Delta Area; Specialised in Training and Education, Real Estate, Hospitality and Healthcare (esp. Aged-care) related projects.
Ms Melody Lu Project Director/Senior Consultant
MSc International Business Management,Nottingham University Business School (NUBS); BABA, Second-Upper class honours, University of Hertfordshire,
Other roles: Trustee, China Aged Care and China Association of Homes and Services for the Ageing (IAHSA); many years working experiences in several European Embassies in Beijing
Research & Consultancies: inter-disciplinary study and multi-industrial consulting experiences; specialised in launching marketing strategies (for many large-scaled enterprises), including new media, traditional media and offline marketing functions; a leading expert for event management and promotional activities, an excellent bridge for Trade Mission and Foreign Investment (esp. European and Chinese companies).
Ms Rainbow Zhang Senior Consultant
Senior Engineer, Corporate Trainer, Project Co-leader
Other Role: Secretary-General, Shanghai Family Service Industry Association
Specialising in home-based,community-based and aged-care consulting services
Ms Crystal Wang Project Manager / Research Assistant
Peoples University of China
Data collection, data analysis,and data management
contract management, project management,customer service
MsAmy Ma Project Manager / Research Assistant
BABA, International Business, Ningbo University
Data collection, data analysis,and data management
Project liaison, support and coordination
Mr Tank Ma Translator / Research Assistant
MA, East China University ofScience and Technology
Data collection, data analysis,and data management
Chinese-English Translation andInterpretation